Chris Brown Double Mint Commercial
August 3, 2008
“Double Your Pleasure…Double Your Fun”
August 1, 2008
Well, business is business right? There are reports stating that Chris Brown’s song “Forever” is not a song in itself, but stemmed from a jingle for Double Mint Gum that he and Ne-Yo have recently been endorsed for.
Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the chorus.
What listeners don’t know — and what Wm. Wrigley Jr. Co. planned to reveal Tuesday — is that the song is a commercial.
“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing gum….
Mr. Brown was commissioned to write and sing both the pop song and a new version of the Doublemint jingle, introduced in 1960.
First, Mr. Brown updated the jingle and recorded it with hip-hop producer Polow Da Don. Then, during the same Los Angeles recording sessions in February, paid for by Wrigley, Mr. Brown added new lyrics and made a 4½-minute rendition of the tune, titled “Forever.”
***Hmm.. I knew when I heard that one line there was something fishy about it….SMH
