Well, business is business right? There are reports stating that Chris Brown’s song “Forever” is not a song in itself, but stemmed from a jingle for Double Mint Gum that he and Ne-Yo have recently been endorsed for.

Sharp-eared pop-music fans may have noticed a brief reference to an old chewing-gum jingle buried in “Forever,” Chris Brown’s top-10 hit. “Double your pleasure/double your fun,” the R&B singer croons in the chorus.

What listeners don’t know — and what Wm. Wrigley Jr. Co. planned to reveal Tuesday — is that the song is a commercial.

“Forever” is an extended version of a new Doublemint jingle written by Mr. Brown and scheduled to begin airing next month in 30-second spots for Wrigley’s green-packaged chewing gum….

Mr. Brown was commissioned to write and sing both the pop song and a new version of the Doublemint jingle, introduced in 1960.

First, Mr. Brown updated the jingle and recorded it with hip-hop producer Polow Da Don. Then, during the same Los Angeles recording sessions in February, paid for by Wrigley, Mr. Brown added new lyrics and made a 4½-minute rendition of the tune, titled “Forever.”

***Hmm.. I knew when I heard that one line there was something fishy about it….SMH